Real Estate

WATCH: A mother and her son pair at ICLV talk real life about Instagram Reels

How to use Instagram Reels to grow your business and make money with Markli Lemons Ryhal, mother-son duo of ReMarkiTable, LLC, and Skyler M.Lemons of EXIT Strategy Realty.

The best way to make connections is through Inman events Virtual networking is a great way to build your network and gain insight this October. Inman Connect where we’ll explore the Industry’s Playbook for the Fall Market. Come join us in January. Inman Connect New YorkYou can either visit us in person or online. Tickets will increase in price so reserve your tickets as soon as possible! This post is only for Select subscribers. 

Are you ready to learn how to make money using Instagram? Instagram Reels 

Markli Lemons, LLC of ReMarkiTable, LLC, and Skyler M.Lemons, of EXIT Strategy Realty, are available to show you, along with other attendees at Inman Connect Las Vegas, how to use Instagram Reels not only to grow your business, but also to make money from Meta, the parent company of Instagram.

Meta will pay users to upload content. 

Yes, that’s exactly right. The only catch is that your content needs to be well-received, and the most important part is that you must upload it. Reels is a section of Instagram that only features video. Video makes people less comfortable with taking photos than still images.

Markli Lemons – Ryhal of ReMarkiTable, LLC, and Skyler M. Lemons, of EXIT Strategy Realty, Inman Connect Las Vegas. Credit: AJ Canaria from MoxiWorks

It is simple to get started. According to the mother-son team, these are the three main steps.

  1. You must ensure that the sun is shining on you 
  2. Make sure your lenses are clean 
  3. Record breaking record

It’s that easy to get started.

Lemons shared one his most popular reels with nearly 20,000 views. This was 10 times more than his 1,800 followers.

The short video clip featured the gated entrance to basketball star Michael Jordan’s estate, which had been on the market. The video was simple and hugely successful. It also performed well even after being in drafts for two months. Now he can’t help but wonder how much better it would have done if he hadn’t waited two months to publish it.

Let’s not wait for your content to get out there.

Other helpful tips that the duo shared were:

  • Zoom out on your videos
  • Follow the trends 
  • Every day, create video content 
  • Use your hashtags

Lemons-Ryhal’s final thoughts were a reminder of the importance of embracing technology. 

“Technology will never replace an agent; however, an agent with technology will replace an agent without technology,” she said.

You can see the whole session in the video at the bottom of this post.

Jessi Healey, a freelance writer and social-media manager, specializes in real estate. You can find her on Twitter Instagram

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