MTV Entertainment Studios & Paramount Media Networks won the prize for large brand of the year at the 2023 Shorty Awards on Wednesday (May 24) in New York City. The award is presented to the company that had the most overall wins in the competition, which seeks to “honor the best people and organizations on social media and digital.”
The 2022 MTV Video Music Awards, which aired on Aug. 28, won a pair of awards — multi-platform presence and live event coverage. The 2022 MTV EMA aired on November 13 and received an award from the audience for localization. They also won gold in live event coverage. Lastly, “The Daily Show – Put Police Chases in Car Commercials,” won in the Vertical Video category. All were produced by MTV Entertainment Studios & Paramount Media Networks.
The Shorty Awards recognize the best work done in social and digital media by companies of all sizes and sectors, as well creatives and individual creators around the globe. The Real Time Academy is a group of experts and leaders in the industry that judges entries on creativity, engagement and strategy.
The 15th Annual Shorty Awards announced winners and honorees in 148 categories. “Billboard Music Awards + TikTok: From Sound to Song,” produced by Dick Clark Productions and TikTok, took gold in the micro-site category. “The 94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine & Entertainment Weekly,” produced by the Academy of Motion Picture Arts and Sciences, took gold in the images category.
See the complete list of winners here.
A new fund was also announced, in partnership with Wave’s money management company. The Elevate Creatives Fund is aimed at providing a financial boost to creators looking to grow sustainable businesses; the initial fund of $100,000 will be distributed among five recipients, who will also receive bookkeeping and accounting coaching from Wave’s in-house experts. The Shorty Awards’ website is accepting applications until September 15. The winners will be announced in December.
The Real Time Academy will judge the applications based on the following criteria: originality and creativity of current and recent work; quality, engagement, and effectiveness of their recent work; and how they use their creative platforms and influence to create a positive impact. The Real Time Academy will evaluate the applications using the following criteria: creativity and originality of current and recent works; quality, engagement, effectiveness, and the latest work. Entrepreneurial ambitions and the way they use their creative platform and influence to create positive impact are also considered.
“We are living in one of the best moments in history for creatives, with the democratization of media and an increasingly decentralized creative workforce enabled by technology,” said Shorty Awards managing director Junmian Sun In a press release. “We are excited to have Wave as a partner in our collective efforts to foster a stronger and more equitable creative workforce.”